OUR STORY

Our Founder envisioned Notorious™ to be a warm and welcoming place. A space where you could sit down with a delicious cup of coffee and look back at the greatest moments in film, sports, and history. 

In 2017, we were operating a bespoke furniture retailer while sourcing memorabilia under the name of Le Vault. As fate would have it, our founder caught the specialty coffee bug. It was only a matter of time before we decided to fuse all three elements into a single, revolutionary cafe and roastery. The rest, as they say, is history.

"The birth of Notorious™."

From the get-go, Notorious™ wasn't gonna be your run-of-the-mill coffee shop. From the moment you open the door, you'll be reminded of the speakeasy bars in the 20s. Don't expect a shot of bathtub gin, though. Instead, you'll be spoilt for choice with our delicious range of specialty coffee sourced directly from their origins.

Our goal is to provide you with a sublime experience that goes beyond coffee. So we lined the walls with signed memorabilia featuring iconic films, sports events, and legendary sports personalities. You're not going to bump into a modern-day Al Capone here, but you sure can purchase a gangster film memorabilia alongside your latte!

"Ensuring great coffee today..."

We are excited to showcase our specialty coffee range sourced directly from origin, cupped, graded, and then roasted right here in the UAE. Our roasting philosophy revolves around a single purpose: to capture the complex flavors of the origin farm and region. We only roast in small batches to ensure consistency and maximize freshness. This way, you get to savor the endless flavor notes and aromas the farmers have worked so hard to bring you.

"... and the future generation."

Whether it's Brazil's Yellow Bourbon or Guji Heirloom Natural, you can be sure that each bag comes from traceable smallholders, cooperatives, and individual farms. We are committed to sustainability and fair trade, paying premium prices to our partners that they can reinvest in the farm and the local community. As we always say here in Notorious™, happy farmers equal happy customers!

“Where we are now."

As we have envisioned, Notorious™ has become a place where you can enjoy a good cup of specialty coffee, join the banter with your fellow coffee lovers, and relive iconic moments in history. We're always buzzing around cupping, roasting, brewing, and pouring, but you're welcome to say hi. And oh, if you love the experience in our cafe, you can replicate it at home. Order online, or grab a freshly roasted bag on your way out.

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